Case Studies

Chevrolet Hershey Park Activation

Challenges:

  • Increase awareness of Chevrolet brand with patrons of Hershey Park
  • Capture leads from visiting consumers
  • Drive traffic to local dealerships

Solutions:

  • Created an instant win scratch card game to maximize consumer interest. The Chevy-branded scratch cards offered the chance to win a Chevy vehicle of their choice. 20,000+ cards were distributed in one month. Each consumer completed an entry form to capture data for future marketing.
  • Created a text messaging campaign on-site to drive park visitors to LMG website for further lead generation and additional product education.
  • Developed custom website for consumers to register to win season passes to Hershey Park. Consumers activated registration by visiting participating dealerships.
  • Created a test drive program and custom website promoting a ticket giveaway for all eligible test drives.

Kia St.Louis Blues Case Study

Challenges:

  • Promote Kia’s sponsorship of the St. Louis Blues
  • Drive traffic and excitement to local Kia dealers and Blues home games
  • Capture leads and consumer information

Solutions:

  • AMSP created a multi-tiered promotion for consumers to enter in a variety of locations.
  • Consumers entered at the St. Louis Auto Show, St. Louis Blues website, local Kia dealerships, and various St. Louis Blues home games.
  • Finalists were selected through a variety of methods, including participating in a hockey skills contest at a St. Louis Blues game and a random drawing.
  • Six (6) total finalists were selected to participate in the Grand Prize drawing.
  • One lucky winner received a Kia Rio.

Saturn Info for Artscape Test Drive

Challenges:

  • Promote Saturn’s sponsorship of the Artscape Event
  • Incorporate dealer locations by encouraging consumers back to the dealerships and take test drives of any new Saturn vehicle
  • Capture leads and drive consumers to the dealership

Solutions:

  • Created a program where consumers who attended an Artscape event in the Baltimore Area would receive an entry card.
  • Consumers filled out their entry card and took it to a participating Saturn Dealership.
  • After completing a test drive of an all new Saturn Vehicle, the Dealer validated the entry card and faxed it to AMSP.
  • AMSP received the validated entry card and sent each consumer a $50 Gas Card good at any participating WAWA gas station.
  • AMSP handled all correspondence with each dealership and any consumer questions that arose.